“Fit, Form, & Function”

Gatorz evolution 


The Gatorz brand emerged in 1989 under one founding principle: create something as bold and unique as the people who would wear them—the elite. That inspired a new type of eyewear designed and engineered for the trifecta of fit, form, and function, and proudly made in the USA. Nearly 30 years later, Gatorz sunglasses—with their signature aluminum frame—maintain a reputation for exceptional performance in any situation, from the extreme to the everyday. 

 It all started with motorcycles 

The evolution of the Gatorz brand began with their passion for high-velocity sports, mainly on motorcycles. They designed their first aluminum-frame sunglasses to withstand riding at any speed, but still be comfortable while still looking cool. Unlike typical plastic sunglasses, Gatorz easily fit under a helmet; and are adjustable to custom-fit the rider’s face; providing full coverage from wind, dust, and debris.

After that, Gatorz reached new heights 

A few years later, with the trust and respect of the motorcycle riding community and to the credit of the Gatorz Brand themselves, some thrill-seeking action junkies decided to put these frames to the ultimate test: free falling from 13,000 feet in an element where there’s no room for error. The glasses did not disappoint. They stayed in place and provided the same protection that earned a thumbs-up from motorcycles enthusiasts around the country. A bonus feature the skydiving community noted was that Gatorz shielded jumpers’ eyes from the sun. No eyewear on the market could do that kind of double duty. After that, this small, extremely passionate, adrenaline-loving crowd adopted Gatorz as their can’t-live-without sunglasses. 

And the sky was not the limit

Soon after the skydiving community adopted Gatorz, our sunglasses faced the ultimate test of performance: use by the US Navy SEALs and Elite Operators of the United States Special Operations Command (USSOCOM). They passed with flying colors. The durability and functionality of our aluminum frames again proved to serve several practical—and now tactical—purposes. Gatorz could be worn under a helmet during freefall, didn’t pinch while wearing ear protection and communication devices, and served as dual-purpose eye protection in a combat scenario.

There’s Nothing Gatorz Can’t Handle